What a difference a floor makes
On a cold day in November 2016, The Natural Wood Floor Company team headed to South London to do a photo shoot of our new range. The location was an Edwardian family home that had been completely renovated by the owner.
It was a beautiful house, full of original features, stylish pieces of furniture and lots of wood. There wasn’t carpet to be seen and the walls were covered in panelling painted in neutral tones. Built-in wood features dominated – this household had clearly found a great carpenter.
A family with young children lived there, so it was practical too. The kitchen/diner had a concrete floor painted grey. It had underfloor heating, which was welcome as we always take our shoes off when we do a shoot.
It was a functional floor that really suited the room. Then, we laid our new Dusk boards on top of it. The transformation was incredible. It was still a practical floor that could withstand the travails of family life. It could also accommodate the underfloor heating. The difference was, the floor had now taken on a life of its own.
It shimmered as the morning sun streamed through the windows. The light bounced off the ripples and whirls in the oak’s grain that have been enhanced by a precision wire brushing process.
I noticed too that the Dusk wood floor was much easier on my old bones than the concrete – wood floors are natural shock absorbers. That’s why dance studios and gyms install them.
Dusk is also proof that you needn’t be dull to be practical. The boards are a work of art, but they won’t chip, peel or blister like traditional painted boards.
I’ve always been a fan of painted floorboards. Many years ago, when they first became fashionable, I had them in my office, but signs of wear and tear quickly showed, especially where the desk chair was situated. I don’t mind a distressed look, but this was a floor on the verge of a nervous breakdown.
The New England boards that are part of our new range are perfect for that room. They are a lovely buttermilk colour, so give you the freshness and look of a painted floor, but like Dusk they are wire brushed, allowing the pattern of the oak to show through. And the paint doesn’t peel off. I could wheel my desk chair across the floor all day long and it would still look as good as new!
The bright airy entrance hall of our location was a lovely feature of the house and the owner had painted the original floorboards to great effect. Could we really improve on that? It turns out we could.
We laid our White Brushed down and it looked as if the boards had always been a part of the property.
They’re pale, so the entrance still felt bright and airy, but they also added warmth and once again, that all important texture. The lovely thing about White Brushed is that you can really make out the spectrum of colours in the oak. Like a log fire, this is one thing you could stare at for hours if only you had the time.
We’re really proud of our new range and hope you like it too. While you can get an idea of how stunning the floors are from the photographs we took, there is no substitute for seeing the boards for yourself.
Why not pop over to our showroom at 20 Smuggler’s Way in Wandsworth and have a look. Feel them. Examine the detail and see how they react with the light. You can also take a sample to see how they would look in your own home.
Bona social media competition terms & conditions
Good luck to everyone who enters our contest to win one of five Bona wood floor cleaning kits. Here are the terms and conditions:
- The promoter is: The Natural Wood Floor Company Ltd whose registered office is at 20 Smuggler’s Way, Wandsworth, SW18 1EG.
- The competition is open to residents of the United Kingdom aged 18 years or over except employees of The Natural Wood Floor Company, Talent PR and Bona and their close relatives and anyone otherwise connected with the organisation or judging of the competition.
- There is no entry fee and no purchase necessary to enter this competition.
- By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
- Route to entry for the competition and details of how to enter are via:
Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.
- Closing date for entry will be 17/02/2017 After this date no further entries to the competition will be permitted.
- No responsibility can be accepted for entries not received for whatever reason.
- The rules of the competition and how to enter are as follows:
Facebook – Entrants must like the competition post and comment using #ilovemywoodfloor telling NWFC why they would like to win the product.
Twitter – entrants must follow, RT and send a heart using the hashtag #ilovemywoodfloor
Instagram – entrants must follow, like and comment on why they would like to win using #ilovemywoodfloor.
- The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
- The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
- The prize is as follows: A Bona Wood Floor Cleaning Kit
The prize is as stated and no cash or other alternatives will be offered.The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
- Winners will be chosen: on Saturday February 18th
at random by software, from all entries received and verified by NWFC 14. The winners will be notified by email and/or DM on Twitter/Facebook and/or letter within 28 days of the closing date. If any winner cannot be contacted or des not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
- The promoter will notify the winner when and where the prize can be collected / is delivered.
- The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
- By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
- The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
- The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
- The winner’s name will be available 28 days after closing date by emailing the following address: firstname.lastname@example.org
- Entry into the competition will be deemed as acceptance of these terms and conditions.
Light and White Wood Flooring
Floors To Brighten Your Home
Look through some of the oak flooring we manufacture with lighter hues that are perfect for brightening your space.Read More
Saicos Ecoline Multitop Lacquers
Add colour and a hard wearing top surface to your wooden floorRead More
New styles for 2016
Predicting This Year’s Interior Trends
Houzz have published their predictions of what styles and interior design elements will be most popular in 2016. There are 10 suggestions including statement bathroom mirrors and, surprisingly, tech-less living rooms.
We’re focusing on their first style prediction however – black stainless steel, and which of our floors will match this elegant look.Read More
Keeping your floor looking its best this Christmas
When grit and wetness can be brought in from outside, it is important to protect your floor to prevent scratches and scuffing. Avoiding frequent minor damages can prolong the life and look of your wood floor. Find our tips and recommendations below.Read More
Staff recommendations – A Walnut Allergy
A Walnut Allergy With A Walnut Floor
We get asked a lot of questions from customers, most of which we’ve heard before. What is engineered flooring? Which is the most hardwearing surface? How do I maintain my wooden floor? All of these can be found in our FAQs.
But one mother who visited us recently had a query that was new to us, ‘will a walnut floor affect my daughter’s walnut allergy?’Read More
Interior Design Solutions – Considerations for a kitchen
A wood floor is hardwearing, beautiful, and easy to maintain, yet a question we get asked everyday is ‘will a wooden floor be suitable for my kitchen?’
Normally, the two main reasons for concern is the heavy traffic a kitchen is likely to receive and spillages. Water, wine, fizzy drinks, juice, and cooking oils… they’re all a modern day kitchen hazard.Read More
Staff recommendations – The ideal floor for a school
Flooring for a school
A school environment is non-stop for both the students and teachers, as well as the building itself. And with enough going on to keep everyone busy, the flooring needs to be robust enough to last from September to July, without interruptions.Read More
Staff recommendations – Floors for a rental property
Flooring for Rental Properties
Many customers come to our Wandsworth showroom looking for a floor for their rental property. As with most projects, people have a budget to work within, although maintenance and the floor’s look are also deciding factors.
Interior Design Solutions – A parquet problem
A Parquet problem
Parquet woodblocks can provide the perfect base for a classically designed interior or something more contemporary.Read More
Interior Design Solutions – Basement flats
Brighten up your basement flat by laying a wood floor throughout
A customer called us this week with a problem that is fast becoming a frequent issue in the capital – how to brighten up a basement flat.Read More
The new Natural Wood Floor Co brochure
We have replaced our old brochure with a new real-time brochure….Read More
University of Kent, Music Hall floor award
Award winning flooring
The Natural Wood Floor Company supplied the oak wood flooring for The University of Kent’s Colyer-Fergusson Building music hall which was judged the winner of the Commercial and Public Access Category in the Wood Awards 2013Read More
Oak Engineered Overlay Distressed Sand Pre-lacquered
This floor is beautifully ornate..Read More
Oak Engineered Silver-White Pre-oiled Boards
Perfect for revitalising and lightening up period propertiesRead More
Heritage Flooring Collection
Flooring with an authentic antique appearance
The Heritage Collection offers flooring with an authentic antique appearance but also a traditional vintage feelRead More
City Life Flooring Collection
Flooring with a modern twist to enhance contemporary settings
City Life offers a range of flooring with a modern twist, to enhance contemporary settings.Read More
Country and Coastal Flooring Collection
A flooring range of pale and neutral colours
Country and Coastal features a range of pale and neutral colours, sealed with carefully selected finishes, to enhance a lived in, weathered appearance.Read More
Guide to wood flooring
Choosing a wood floor
Deciding to have a wood floor is the first step, the next is selecting the floor that is best for your space.
There’s nothing quite like a wooden floor for bringing warmth, texture and style into the home. As well as looking fantastic, wood is very practical as it’s easy to maintain and is extremely hard-wearing. Sustainably sourced timber has great environmental credentials too.
Maintaining your lacquered wood floor
Maintaining your lacquered wood floor on a regular basis will keep your floor looking its best.
This will also protect your floor investment and add appeal to your property.Read More
Maintaining your oiled wood floor
Maintaining your oiled wood floor on a regular basis will keep your floor looking its best. This will protect your floor investment and add appeal to your property.
It is important to use the correct maintenance materials that are suitable for oiled floors. Oiled floors require materials that are designed for the purpose if you want the floor to look its best and avoid disappointing results or damage.